What is influencing tween fashion, and how do we reflect it to create an attachment to our brand?
What promotions make mom want to get to our store or website and purchase? Our marketing and direct teams know. They are constantly developing programs to drive our business both online and in stores, while helping "sell" our fashion to give tweens more social status than ever before. Intensely curious, drilling for actionable insight, results-driven, and understanding the relationship between mom and her tween makes for challenging and rewarding work.